I recently purchased a new smart TV. It was a replacement after almost a decade with the same model. Some of the changes were welcome. For example, the cost has come way down for a decent model. The new TVs are also very light and thin. They’re incredibly space efficient and easy to set up. I should qualify that and say easy to set up physically. Once I turned on the TV it was a whole other process.
Probably the biggest changes I noticed focused on the range of new things available. I felt irritated that I had to create yet another login just to get anything to work on the TV. I couldn’t even log in to my usual streaming services without first creating an account with the actual TV. It felt weird and kind of invasive. I don’t necessarily want my TV tracking and monitoring what I’m watching and when. I’m sure on the front-facing side all of these things are done for the consumers’ benefits. The companies will say things like this helps us to provide customized and tailored options based on past viewing habits. However, I think the story behind the scenes is probably not as innocent and consumer focused.
First of all, I don’t like have my appliances and services networked and transmitting data I’m not 100% aware of behind the scenes. With the advancements of AI and the number of bad news stories, I can’t believe anything good will result from unwittingly sharing more of our data just to watch some TV. Sitting with the remote in front of my new TV, navigating through a series of steps using my smartphone, remote, and TV, felt overly complicated. I longed for the days of plugging in a TV, hooking up the cable, and simply watching. Despite connecting my TV to the wifi (modern equivalent of “cable”), I still couldn’t do a single thing without creating an account.
Yet, in the end, I succumbed. I created the account so I could sit back and relax by watching some much needed TV after the stress of setting up the new tech.

